There might be lots of well-meaning and free advice on the Internet, but it is not always coming from people who know what they are talking about. There is no shortage of experts with advice on how you should run your business. Consider the relevance of the information that you follow from those that have no applicable experience running their own furniture consignment store.
If you are starting you business with less than deep pockets, you need to make sure you get it right from the start. Trying to market like the traditional furniture stores, discount stores or clothing consignment stores do not work. In fact, it’s a good way to lose a lot of money in a hurry considering how expensive advertising is.
Furniture consignment stores and traditional furniture stores have little in common, so marketing like a traditional furniture store does not work.
Furniture consignment stores and discount stores have different audiences, so marketing like a discount store does not work.
Furniture consignment stores and clothing consignment stores have the least in common, and so marketing geared toward both does not work.
So, who is your target customer and what type of marketing works for furniture consignment stores? We answer these questions and more regarding marketing in Course 5 of the FCSTORES Business Training Program.